This was my capstone advertising campaign at the University of Oregon. Our client was Stahlbush Island Farms, a local, sustainable farm specializing in frozen produce. After months of research, we learned that frozen produce doesn't resonate with mothers as being nutritious. Thus, we crafted our campaign to bring awareness to working mothers about the nutritional value of individually quick-frozen produce. Our client pitch was met with a very positive response.
Once we discovered the knowledge gap between mothers and the nutritiousness of frozen produce, Jordan Brown and I developed the project's creative direction together. Jordan was responsible for the design of the print ads, while I focused on event strategy, developing the "Harvest Party" concept for Portland and Corvallis-based elementary schools. The Harvest Party was met with very positive reception from our client, as its aim was to develop an association between leading a healthy lifestyle and their brand. As a strategist, I also directed the brand book design with an eye towards harmony between mothers and our client.
Account Executive: Garrett DeBeau
Research & Planning: Jenny Suh
Copywriter: Joslyn Budd
Creative Direction: Natalie Williamson & Jordan Brown
