This is a piece two other students and I worked on for the Cannes Future Lions 2014 competition. The creative brief was, "Connect a brand with an audience in a way not possible five years ago." We focused on using the Google Nexus tablet to make a digital space for our rapidly aging population. It was an incredible opportunity and learning experience given the short deadline and vast prompt. 

As planner, I collaborated with Bryan and Brenna to develop a compelling and relevant cultural idea. I believe interpersonal connection is one of the most important aspects of human life. We envision Collective Wisdom as a platform for idea-sharing, and for encouraging a globally shared sense of humanity and value, regardless of age, gender, race, or demographic. 

Animation: Bryan Tietge
Copywriting: Brenna Vickery
Account Planner: Natalie Williamson