Last winter, I had the opportunity to collaborate with four passionate student peers on a final project for a course in Green Brand Strategy. For our final project, we were tasked with a very open prompt, which was to create something of value that promotes the greater good.

I am deeply passionate about sustainability and focusing my creative strategy towards the greater good. As Account Executive, I had the opportunity to develop the concept of "Farm 2 Fridge," and build the outreach and design strategy for our mobile app. I believe that many of us are interested in being actively positive members of our global community, but don’t know how to get involved. "Farm 2 Fridge" is a mobile app that delivers locally grown, organic produce to university students on campus to reduce our community's carbon footprint. We presented this piece to the Office of Sustainability at the University of Oregon who want to move the project ahead. 

Account Executive & App Design: Natalie Williamson
Creative Brief: Alex Kelmenson, Shelby Starbuck, Robert Klein
Planning: Jordan Brown